Behind every business is a
human story

I work with leaders and managers to help them explore how their inner patterns influence their business structure, management style, and team formation. This I learned and continue to learn through Psychological Coaching for Business Performance, through empirical researches that I privately carry out, and my personal experience of being a founder of a startup.

What to Expect

Your Business
Reflects You

Understand how a company
mirrors the inner world of its
founder or leader

Team Dynamics

Build high-performing teams that communicate effectively and drive superior decision-making by designing a structural framework that aligns their core values, needs, and operational functionality.

Ai - 2 - Human

Ensure your products honor user vulnerability and create genuine transformation

Projects & Research

We created Ai Dreamwork Companion for people to understand their dreams and get some peace of mind. A Large Language Model (LLM) facilitates Gestalt dream analysis and somatic and breathing inquiry. The platform guides users from a cognitive understanding of their dreams to a reflective, experiential, somatic response in the “here and now,” which is core to the methodology. Its primary research value is in challenging the necessity of human presence by testing if AI can generate the same objective psychophysiological response (measured by EEG and HRV) as a human dreamwork facilitator, thereby creating a scientifically and neuro-validated blueprint for in-depth digital self-exploration.

  • Co-Founder
  • Leading Researcher

  • Future of self-exploration

  • Gestalt methodology

  • Existential analysis

  • Integrative view on human being

  • AI-to-Human

My pilot study investigates the effect of controlled visual deprivation on the management of reactive thinking and focus, which is critically relevant for individuals with ADHD. The method relies on proprietary filter glasses that de-load the visual channel, simplifying the perception of the world into a monochromatic palette, thereby reducing cognitive load. My personal observations, confirmed by experimental sessions with five participants diagnosed with ADHD (including myself), showed significant bodily relaxation and easier concentration. This is neurophysiologically explained by a shift in the Autonomic Nervous System (ANS) towards regulation and the release of resources for the brain’s executive functions. Ultimately, the research demonstrates the potential of a non-invasive and immediately accessible tool for self-regulation and managing sensory overload.

  • Ongoing research
  • Leading Researcher
  • Visual Modulation

  • Sensory De-loading

  • Reactive Thinking

  • Neurophysiological Response

  • Non-Pharmacological Method

  • Somatic Regulation

Literature for healing. Available in Google Play and Apple Store.

PeopleWhoThink is an application created for deep self-analysis and awareness of emotions using stories and fragments from literature. Its main objective is to train the skill of shifting the internal narrative. I adapted the therapeutic methodology of bibliotherapy, supplementing it with principles of cognitive psychology, after which I assembled an international team (designers and developers) to create and test the product. The project successfully completed the ESADE Accelerator program.

  • Founder
  • Emotional Reflection

  • Bibliotherapy

  • Narrative Reframing

  • Methodology Design

  • Cognitive Psychology

  • ESADE Accelerator
  • Inspired Leadership

Therapy Platform MyConfidante.ai with Ai matching
for Therapist+Client

Advised founder on client–therapist matching logic; proposed restructuring intake flow to reduce cognitive load and emotional bias, and introduced therapist-first boundary-based filtering to support ethical, accurate AI matching.

  • User Experience
  • Better Matching
  • Safety First

Psychedelic Support App Nana Heals

Worked with the team to improve how users move through the app before, during, and after their experience. Shared therapist insights to make the journey feel safer, clearer, and more supportive. Helped shape content and features that prepare users better, offer real-time support, and guide them after the session to make lasting changes. Also suggested ways to manage risks and build trust throughout the experience.

Core Principles

  • The Business Reflects the Person
  • Change One Element — Shift
    the Whole System
  • Context and Relationships Matter
  • Cultural sensitivity and inclusivity
  • Value, Identity, Meaning

Small Shifts, Big Impact

Your Business Reflects You

A company always reflects the person who leads it. The founder’s mindset, habits, emotions, and life situation show up in how the business works — in the structure, team relations, money, stress, or chaos. 

Even small inner changes, like setting a boundary or shifting a belief, can affect the whole system. You don’t need to fix everything — just find the right place to start.

Let's work together

Want to build something that actually helps people?

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