Behind every business is a
human story

I help entrepreneurs and leaders understand how their inner beliefs,
emotions, and personal patterns shape the way their business works.

What to Expect

Your Business
Reflects You

Understand how a company
mirrors the inner world of its
founder or leader

Team Dynamics

Build teams that communicate
well and make better
decisions together

Human-
Centered Ai

Ensure your products honor user vulnerability and create genuine transformation

Recent Milestones

PeopleWhoThink Mobile App

Digitalised therapeutic methodology to guide users through emotional reflection via curated language and interactive storytelling. Wrote, structured, and tested story-based onboarding, using cognitive psychology and narrative flow. Led creative collaboration with frontend, backend, UX/UI, and illustrators across 4 countries. Designed strategic pitch decks for fundraising, partnerships, and beta engagement. ESADE startup accelerator program.

  • Storytelling

  • Emotions → Algorithm

  • Cross-cultural Collaboration

  • User-Centered Design

  • Cognitive Psychology

  • Inspired Leadership

Therapy Platform MyConfidante.ai with Ai matching
for Therapist+Client

Advised founder on client–therapist matching logic; proposed restructuring intake flow to reduce cognitive load and emotional bias, and introduced therapist-first boundary-based filtering to support ethical, accurate AI matching.

  • User Experience
  • Better Matching
  • Safety First

How I think about this

Your Business Reflects You

A company always reflects the person who leads it. The founder’s mindset, habits, emotions, and life situation show up in how the business works — in the team, the money, the stress, or the chaos.
  • Journey Design
  • Safe Support
  • Trust Building

Psychedelic Support App Nana Heals

Worked with the team to improve how users move through the app before, during, and after their experience. Shared therapist insights to make the journey feel safer, clearer, and more supportive. Helped shape content and features that prepare users better, offer real-time support, and guide them after the session to make lasting changes. Also suggested ways to manage risks and build trust throughout the experience.

Small Shifts, Big Impact

Even small inner changes, like setting a boundary or shifting a belief, can affect the whole system. You don’t need to fix everything — just find the right place to start.

Core Principles

  • The Business Reflects the Person
  • Change One Element — Shift
    the Whole System
  • Context and Relationships Matter
  • Cultural sensitivity and inclusivity
  • Value, Identity, Meaning

Let's work together

Want to build something that actually helps people?

Start a conversation
Read my thoughts

Barcelona and worldwide

Copyright © 2025 Ksenia Trefilova – Guiding consciousness across dimensions.

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